Nowadays events have become a part of a marketing strategy and a lot of organizers use these events to interact with their customers. If you are planning to host an in-person event and don’t know where to start, you are at the right place. In this article, we have a guide that will help you manage your in-person events. We have covered all the important factors that you should keep in mind, continue reading to know more about event management for an in-person event.
An Event Management Guide
Planning to host an event, here is a guide that will help you manage your event successfully:
1. Know The Purpose Of Your Event
The first and foremost step to event management is deciding the goals for your event. In-person events require a lot of planning and management so knowing your main objective for the event will help you better plan and manage your event.
Before you move further in planning your event you should ask questions like, what is the purpose of hosting this event, who is your target audience, why your audience should attend your event, can this event have a positive impact on your business or organization and is this the right kind of event for your business and organization. All these questions will help you know the purpose of your event. And once you know the objective of your event you can start planning your event.
2. Prepare Budget
On-ground, events need a little more planning and budgeting so once you know the purpose of your event and what outcome you want from the event, the next step that you need to focus on is preparing a budget. The budget of the event is crucial and it will help you decide what kind of event venue and event platform you should be looking for. So decide the budget for your event. On-ground, events may need a little more budget in comparison to a virtual event, but with a good management plan, you can save. Try to stick to your budget and it is a good idea to prepare some emergency budget.
3. Choose A Venue
For an in-person event, the venue is the key element. So once you have your budget you should divide it into all the aspects of the event and set a budget for your venue. When you know the budget it becomes a little easier to look for the venue.
Look for a venue that is spacious and can accommodate all your attendees. With the venue, you will need to keep certain things in mind like the capacity of the venue, the accessibility of the venue, and most importantly the place to set up your event. Do your proper research for the venue, compare the prices of the venue and then find the one that you feel is perfect for your event.
4. Select Event Platform
If you are hosting an in-person event in a traditional way you might miss out on some important data and analysis so to make your in-person event digital and easy to analyze you should select an in-person event platform.
You can find numerous event platforms for hosting an in-person event. The in-person event can help in tracking your user and data. It can collect all the necessary information that you might need, these forms can make your event smart by offering online registration, and ticketing.
Not just that with these event platforms you can set up QR-based check-ins. Polls and event booths for an in-ground event.
5. Promote Your Event
So you decide to host an event and you plan everything but you can’t miss out on promotions. When you decide to host an event you will have to create a promotional strategy for it.
With promotions, you can make your potential audience aware of your event and you can create a buzz around your in-person event with a robust promotional strategy.
You can use social media, you can go for email marketing, and even WhatsApp marketing can have a beneficial impact. Research to know which platform have you targeted the audience on and prepare your plan for your events.
6. Select a Date And Send Invites
The next thing that you will need to decide for your in-person event is the date. When you are hosting an in-person event all your audience will have to be physically present at the venue so select a date at which most of your audience can be present. Don’t go for weekdays as most individuals can’t manage to take time out for an event on weekdays.
And once you have the dates of your event you can start sending the invites to your audience. Make sure you customize your invites and make your invites more personalized.
You can use different platforms like Email and WhatsApp for sending invites and make sure you are promoting the date of your in-person event
7. Make Use Of Whatsapp
Whatsapp business automation is becoming popular in the event industry, so it is a good idea to make use of the platform to manage and promote your in-person event. It is a great management tool for the event and WhatsApp for event registration can make the process of registration easier and manageable. You can manage all your event attendees through the app. And not just that you can also use WhatsApp for event tickets.
8. Take Feedback
And now that’s the most important thing to consider for any kind of event. Feedback is what makes you understand the perspective of the audience and with this feedback, you will be able to improve your upcoming events. So make sure you collect the feedback of all your attendees after the event, you can also use WhatsApp for collecting the feedback of your audience.
The Bottom Line
Planning and managing an in-person event may seem like a task but that’s not always the case. You can manage your in-person event effectively with the help of an in-person event platform and with WhatsApp automation solutions. This guide will help you host a successful in-person event. From deciding the purpose of your event to collecting feedback we have mentioned everything so go ahead and plan your next event.