Search engine optimization is quite a buzzword in the online world. You must be wondering, what’s so special about it? Similar terms like search engine rankings, organic results, and optimized sites are not new. The next question arises, what type of content will mark a lasting impact online? The answer SEO-friendly content will lead your way. Anyone can write a good piece of content. But, will it appear on the first page of search results? Possibly not! Check out the ways you can get the maximum benefits of SEO.
10 Tips to write SEO-friendly content
SEO writing demands a strong SEO foundation and consistent efforts. It is not like you’ll create content one day and forget it for the next couple of months. Creating valuable content is more than necessary to attract new audiences from the market. Other than that, these are the steps to help you chalk out unique SEO content:
#1 Keyword research act as a base for SEO writing
Search engine algorithms keep on changing now and then. But, the foundation remains the same: keywords. After all, a user put certain words to ask queries from Google search. The mediums can change, like typing by themselves, voice search, or image search.
With keyword research, you know within seconds what users are looking for. It could be regarding your product or service and niche-related searches. In this way, you don’t wander here and there but follow a definite to create SEO-friendly content.
SEO services give you instant access to the least competitive but high resulting keywords. A list of long-tail keywords, short keywords, LSI keywords, and synonyms proves to be of great help to you.
# Know your audience
Nobody can beat you when you know and serve your audience to the best level. Research about what are the concern areas of your readers. Look into the reader’s persona deeply, like their age group, gender, profession, locality, and demands. With this, you can decide well-optimized tone and style of writing.
Here, the shortcut is knowing what is already prevalent in the market or how your competitors are performing? Getting insights into topics doing well in the market will assist you in building upon competitors’ success. Next, what are the market gap areas, the content customer needs but not available online with the market research. With this, you can develop innovative and outperforming topics for your audience.
# Sketch the rough content structure
The content structure acts as a bone and muscles of the article or blog. Think about the headings and subheadings. It is almost like a story where the title gives the summary while subheadings act as parts of the story interlinked. Try to use a maximum of keywords with variations using synonyms and LSI keywords. The best way to jot down an appealing article is to maintain the natural flow.
# Develop attractive headlines
All things aside, if the content is 100%, then headline or title make 80% of your deal. The headline must be catchy and self-revealing. The first thing is to click to users that they are looking for this particular article. Second, it tells search engines about the context of your web page in a few words.
Headlines pave the way for higher CTR, invite more citations and sharing. Now, how to create appealing headlines? It must serve the reader’s self-interest, look more interesting and enticing in one go. You have a few seconds to impress your readers.
# Create SEO-friendly meta description
Meta descriptions give readers a broader aspect of your content piece. Meta descriptions matter a lot for SEO, and they must lie between 155 and 160 words. Otherwise, half of your message won’t appear, and descriptions will not make much sense. Further, it is best to create an actionable meta description with what users need to perform or how it will benefit them. Make sure to use primary keywords in the meta description and keep them in bold. It will enhance clarity to search engine crawlers and users.
# Take care of readability
The ultimate thing that matters is readability. If users encounter poor readability, they won’t even bother to go past the title. These are the ways to increase readability:
- Divide the content into clear sections having paragraphs and pointers.
- Use small paragraphs and small lines to make it mobile-friendly.
- Simple and concise meanings make text easy to grab.
- When combined with text, the image instantly clarifies what the writer wants to say.
# Look out for your anchor text and links
When search engine crawlers come to your site, they look out for links as well. There are two types of links: internal and external. Internal links to the highly converting pages amplify your conversion ratio. Secondly, it serves to address the reader’s curiosity. You can external relevant links that readers may want to know with natural anchor text.
In short, it is not possible to rule the online space without creating SEO-friendly content. You peep into your customer’s mind deeply while walking hand-in-hand with search engine algorithms. The first thing is keywords, then it moves to the audience and leaves an indelible impression on meta description, title, descriptive images, and SEO-friendly links.