Why it’s time to Embrace the Magento 2.3.x for e-Commerce

Embrace the Magento 2.3.x for e-Commerce
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The year 2020 has witnessed the exponential growth of eCommerce which has simultaneously been followed by several changes. This has pushed businesses to the digital platform so that they can secure a safe seat as we dive into 2021 surrounded by a global pandemic. Amidst this Magento has become a famous brand that has helped merchants in this journey to the competitive online space. 

In 2008, the first version was launched aiming to provide eCommerce solutions for budding enthusiasts. However, over time it has gained the title for being the most opted eCommerce platform at an international level. Especially after its acquisition by Adobe in 2018, the graph has been in constant progress. After enjoying a fair share of success, the experts took up the task to improve it further by working on the limitations which step up its position. Magento 2 has gone beyond expectations and emerged as a market leader with its top-notch services to build a website that provides a seamless user experience driving profits. Here, is the broad outline before we proceed further.

Magento 1

Magento 1 was constructed with the vision of making it a flexible platform that is accessible to all sections of businesses. This distinct feature made it a popular choice among business owners keen on building a website or application. With a wide range of pre-made extensions or coding chops available at the fingertip, this extensive, time and labor-intensive process has taken a revolutionary turn. 

Despite the widespread applications and flexible benefits, there is a huge list of inevitable tools that has been missing. This is the biggest reason why it has lagged in terms of user-friendliness and attaining the greatest market value. Every store needs tools such as performance optimization, mobile responsiveness, and admin capabilities to make it one of its kind, however, the lack of these essentials has diverted the users from the Magento 1community to third-party companies which can bridge the gap. Additionally, there has been a series of incoming complaints regarding the extremely slow speed which is a go-to trait in today’s time. This created room for improvement and expert intervention to shoot up the core speed. All these factors led to the final decision to create an up-graded platform that was faster, competitive, and an all-rounder, leading to the birth of Magento 2

Migration to Magento 2

Hindrances to migration:

It is well-known that Magento 2 has a basket full of useful features to offer while maintaining the prior reputation of being a flexible platform. However, there have been some reservations about making the shift to this new upgrade which has the cloud of uncertainty spiraling around it.

●       It can be an overwhelming process: Once we figure out our comfort zone, adapting to changes can be a difficult transition. It is similar for the businesses which after being accustomed to Magento 1 show reluctance to migrate as the shift calls for figuring out the starting point, rebuilding things from scratch, and embracing the substitute. Adding to it, one might not be aware of what to expect during the process making it a less opted option.

●       Require careful planning and resources: It is a time-consuming process that requires mapping to ensure that the upgrade works correctly and fits seamlessly into your current design and customization. It is also important that the employees dealing with it are capable and well-trained to adjust to the environment and deliver efficiently. An extensive overall compatibility check is a priority.

●       Opens door to new problems: When first released, Magento 2 has several complaints regarding the high volume of bugs. Moreover, now and then users notice error messages popping up that are difficult to resolve without the aid of experts. 

●       Difficulty in transferring the media files: Unlike the data migration tool in the new version that facilitates the easy import of product and customer data, there is no such provision for the media files. All of it has to be done manually making it a tedious task.

●       Migrating extensions and themes: Most of the extensions of Magento 1 are incompatible with the newly launched version. Although the extension and custom codes can help with a few, the others require re-construction with the latest Magento 2 structure.

●       Lack of awareness: Some business owners have limited knowledge about the platform and the evolution of Magento, as a result, they believe that the shift might not bring in any significant difference except for draining the financial resources of the business. 

Reasons why Replatforming to Magento 2 is a smarter choice:

To ensure that your business profits and grows through this pandemic, it is highly advisable to make the switch. Apart from giving you the tools and space to translate your creative ideas into reality, there are several other reasons why making the right choice immediately can secure your site’s performance.

●       End -Deadline has been exceeded – Last year in June 2020, the support for Magento 1 has officially ended which means there will be no further release updates. Hence, there are very few acquaintances developed in the domain who can willingly aid to maintain the sustainability of your site.

●       Magento 2 community is rapidly growing: Post its launch in 2018 it has been blooming in terms of available extensions and sites built. Hence seeking help from fellow members and easy solutions to the problems is a big advantage.

●       Security Breaches: Due to the unavailability of security patches, the customer data and the site lacks an approved level of security. This is a major risk factor for performance.

●       Lack of updates: The previous version is outdated as the developers are currently hooked onto Magento 2 extensions which can cost your website if not paid adequate attention. 

Advantageous features of Magento 2

Ever since the launch of Magento 2 in 2018, there has been a shift in the market especially in the way the open-source eCommerce platforms worked. This newer version has been giving cutthroat competition to all the market players with its improvised architecture, strong foundational design, competent speed for development, robust security, and many more. All these handy features make it a go-to choice for the developers and merchants along with the end-users. Let’s take a look at the list of features that make the newer version the apt choice for eCommerce owners and businesses:

1. Improved Performance and scalability

Anything slow in today’s era makes a quick exit from the game. In comparison to the other version, Magento 2 loads 50% faster, reduces server load, and maintains it throughout the site functionality by using Varnish Catch, a prominent HTTP accelerator technology. This leaves a positive impression on the users and promotes greater sales. Additionally, this one aspect also improves the website’s search engine optimization to bring favorable results. It uses efficient indexers that help to keep the merchant information organized and query performance to work better.

It aids large-scale businesses to expand by creating multiple catalog pages, providing database flexibility, and extending the access of product information to more than one user which helps save time. Furthermore, the updates are designed particularly to work faster so that they can readily be used upon arrival.

2. Robust Security aspects

This was one area where Magento 1 failed. However, taking the concerns into account experts have made the central focus. This has ensured a risk-free method of information handling. By fulfilling the needs of cautious storage of user details and providing a guarded channel for checkout and transaction – Magento 2 has made its way into advanced e-commerce site development. For the back-end, it has two-factor authentication which restricts access to other trusted devices using 4 different types of authenticators. Unique Admin URL prevents any chances of hacking whereas for the internal security Dynamic data backup retains a possibility to access data by downloading it in case of a site crash. Similarly, it has options available for the customers such as password security.

3. Streamlined checkout options

Research suggests that a complicated check-out process can result in customers dropping out. Hence, unlike the prior version which had a six-step long process, Magento 2 has broken it down into a minimum of 2 which includes shipping and reviewing payment. This has reduced the checkout time and increased the conversions per day for the business. 

The new Instant Purchase option readily helps in making a hassle-free purchase by accessing your previously stored payment and shipping details. The existing customers enjoy a seamless buying experience. At the same time, new incomings are viewed as a guest and given an option to skip to checkout step by eliminating the registration ritual, if interested they can create an account by a single click from the order Thank you page. These user-friendly methods built loyal customer relationships who re-visit the website time and again.

4.      Support for payment integration 

Allowing the customers to choose their favorable payment mode can be a game-changer for your business. Having a wide array of options attracts users from different domains. Magento 2 has eliminated the need for third-party extensions by extending its support to the popular gateways automatically. It includes WePay, MangoPay, Paypal, Braintree, and Stripe which makes the process a lot easier, accessible, and effortless. Association with Worldpay and Cybersource has furthermore enhanced the payment security pulling the trust and loyalty of customers.

5.      Advanced Reporting

Integration with Magento Business Intelligence (MBI) has brought us this new feature which gives us a daily update across several areas according to the date and progress made in that particular day. This dynamic feature which is located in the Magento Admin gives access to 20 reports and 3 dashboards about your store performance across 3 major areas – Orders ( the number of orders placed and the shipping charges that has been collected), Product (which is the best selling product across the site and rate of selling) and finally customers (list of registered customer whose database is accessible). All this information measures your growth and contributes to decision-making for shaping the working model.

6. Mobile-friendly approach

Today, mobile is the window to the digital world. From search to buying everything is conveniently executed through mobiles and tablets, which makes it mandatory to have a mobile-friendly website that is appealing to the users. Keeping this modern trend in mind, Magento 2 has made mobile responsiveness the core priority to improve search engine ranking for the business. It has accommodated responsive design, creative themes, large files of videos and images without the need for compression, and most importantly perfect check-out experience irrespective of device. Additionally, the admin panel is right on the touch screen which can help you carry your business around the globe with you. 

7. A plethora of design options

It is well-established that visuals play a very crucial role in influencing the buying decision. What people see is what they believe, hence Magento 2 has opened the door for creating customized UI/UX design according to the target audience. It offers several templates for easy navigation, enhanced shopping experience across the website. 

8. Automated marketing channel

Customer retention is an important metric that determines the success of a business. Often a separate team is allotted to look into this segment where the employees engage constantly with the customers through emails, phone texts, mobile pop-ups, etc to build long-lasting relationships. Magento 2 has already installed an email marketing automation tool known as Dotmailer which reduces human effort and brings results. It easily turns the campaign visions into reality via the chosen channel. 

This detailed overview gives you all the logical reasons for choosing Magento 2 as the web development platform for your website to grow and thrive in the current scenario. So, take a step in the direction of Magento 2 today itself and leave your competitors far behind in this digital game.

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